i think steve job's history with pixar had a lot to do with whey they are reluctant. his own thinking became aligned with the people who owned films their view is to keep things restricted in windows. so apple hasn't subscribed to the free flow of the web. >> rose: so meaning steve wanted to sell you what was in his library? >> no, meaning steve respected the traditions of hollywood of only selling things through stern carriers who have very specific rights. it's the whole notion that you see in the theaters for the first month and then it's in hotel rooms and airplanes for a month and then on t.v. >> rose: everybody sys that that's going to move away from that. >> i don't know if it is or isn't. >> rose: well people like jeff say it will. >> well, great. but the reason it will move away is because -- >> rose: in other words we'll have one giant opening of movies >> i sure hope so. >> rose: it won't be here then there then there. >> in the meantime -- >> rose: around the world. >> the interesting thing is that young people no longer get a land line at home, they no lo